Nutritional Zest is inspired by Austin-based Nutritional Therapist, Colleen Flynn. Her identity starts with a hand-drawn zest curled “C” to underscore the idea of putting her signature on individualized nutrition plans for her clients. An organic painterly illustration style was developed to pay homage to her art background, establish a clear area of focus, and create simple, but expressive moments throughout various communications. Additionally, the layering of geometric shapes and type served as an opportunity for storytelling expression. The idea was to embrace grids that encourage movement throughout the digital experience, along with strong branded imagery for a cohesive and effective social media presence.
Services: Creative Direction, Brand Strategy, Brand Identity, Illustration, Digital Media, UX/UI, Website Development