Integrated enrollment campaign intended to attract and retain subscribers to MetLife dental plans offered to federal employees. This year’s campaign “Choose More for Your Smile” focused on putting the plan benefits front and center in order to compete in a cluttered environment with a limited window of opportunity to speak to our target audience. Creative for this campaign served as a bridge to MetLife's rebranding efforts as the company began to retire their former brand ambassador, Snoopy. The style of illustration and vibrant color palette was designed to reflect the brand personality with a fresh approach, while retaining relevance with an optimistic tone.
We utilized a vary of digital tactics including a range of 100% SOV placements to drive the majority of our landing page visits. High impact OOH placements and full page print work complimented the targeted digital media to further drive awareness in-market of the MetLife offering.
Role: Creative Direction, Design, Campaign Content Development