Olovee began with the idea of extending an olive branch, bringing the local community together and giving back. The brand encapsulates its “do good” by offering products that donate to a cause of your choice and provide people the opportunity to know where their contribution is going locally.
Throughout the naming process, we explored a variety of names and concepts, which were narrowed down for legal vetting. Unique spelling and pre-fixes were considered to identify with short-hand naming for words like “unity” and “olive” to underscore the idea of peace and harmony.
The stacked Olovee logotype with the highlighted crossbar and stem elimination in the “E” conceptually conveys the client’s narrative of empathetic convergence and a bipartisan view to “meet in the middle”. The green color highlight is a subtle nod to growth and peaceful voices for change.
Facing a powerfully divisive time in today’s world, a community of teachers came to me with a noble request: to bring their philanthropic mission to life by creating a strong identity that would help foster unity and progression.
Their story starts with the idea of extending an olive branch, bringing the local community together and giving back. The brand encapsulates its “do good” by offering products that donate to a cause of choice and provides people the opportunity to know where their contribution is going locally.
Services: Creative Direction, Brand Strategy, Naming, Brand Identity, UX/UI