MetLife 360Health offers new value added solutions to provide an impactful customer experience with high-quality digital tools, information and access to prevention care for five critical illnesses. The end-to-end health solution was created to address customers’ concerns about the burden serious illness would bring upon their family and help customers increase their “healthspans” through prevention and health management. We developed a visual language that leverages MetLife’s brand identity and speaks to their differentiated role in Asia health. The initiative launched in early 2019 across Japan, China, Korea and Australia
MetLife 360Health offers new value added solutions to provide an impactful customer experience with high-quality digital tools, information and access to prevention care for five critical illnesses. The end-to-end health solution was created to address customers’ concerns about the burden serious illness would bring upon their family and help customers increase their “healthspans” through prevention and health management. We developed a visual language that leverages MetLife’s brand identity and speaks to their differentiated role in Asia health. The initiative launched in early 2019 across Japan, China, Korea and Australia.
Role: Creative Direction, Photo Direction, Strategy