Children’s National Hospital Foundation’s mission is to connect care, community, and discovery to help every child grow up stronger.
Enhanced our brand's storytelling by developing brand system extensions through custom shoots, strengthening our toolkit for fundraising initiatives. Led the redesign of the organization's website, developed various digital experiences, and oversaw the creative direction of 360-degree campaigns and the donor stewardship magazine. These efforts highlighted the impact of philanthropy on the hospital and its patients, offering unique opportunities for donors to engage, participate, and give back.
Role: Creative Direction + Strategy
Agency + Production Partnership: ThreeSpot, Smith Gifford, GoodBeast, GLM Strategies, Kerith Lemon
Photographers: Chris VanKat, Cade Martin